Information architecture
Reorganize pages and navigation around the questions customers are trying to answer.
Website redesign
Make an existing website clearer, faster, and easier to trust.
A focused redesign can preserve useful content and recognition while repairing the parts that make the site difficult to use or difficult to choose.
Keep what works
A redesign should solve specific problems.
A redesign is useful when the business has changed, the site feels dated, mobile visitors struggle, important information is buried, or the current design no longer represents the quality of the work.
MICA begins with the existing website and the business goals behind it. Strong content and familiar brand elements can stay. Structure, hierarchy, accessibility, responsive behaviour, and visual presentation can be rebuilt where they are holding the site back.
The scope is defined before work begins, so the project is based on actual needs rather than a cosmetic reskin.
Redesign priorities
What can be improved.
Credibility and visual direction
Bring the website into line with the quality, character, and current position of the business.
Mobile experience
Correct cramped layouts, weak hierarchy, difficult controls, and important content that disappears on smaller screens.
Accessibility and clarity
Improve semantics, contrast, keyboard access, readability, and predictable interaction.
Performance and maintainability
Reduce unnecessary weight and create a finished site that is practical to maintain.
Related services
Build on the redesign.
Redesign inquiries